Augen Auf

Augen Auf is a patient recommendation tool designed for eye clinics. The concept emerged from a simple but overlooked moment: the waiting room. Patients sit idle before their appointment, uninformed about the tests available to them or how those tests relate to their condition. Medical staff, on the other hand, are too busy to bridge this gap proactively.
Augen Auf fills this gap by providing an interactive form that patients can explore on their own while they wait. By recommending relevant test options based on individual conditions, the product transforms boring waiting time into a meaningful act. As well as reducing the informational burden on clinical staff, it lets patients take initiative and creates an opportunity for clinics to grow their revenue through additional test sales.